Rolex Datejust 31 Aubergine Dial (2026)

The Rolex Datejust has remained one of the maison's defining collections since its introduction in 1945, combining timeless design with exceptional everyday versatility. The Ref. 278274 presents the classic Datejust formula in refined 31mm proportions, pairing Oystersteel with an 18ct white gold fluted bezel in Rolex's signature White Rolesor configuration.

This Rolex Datejust 31 Ref. 278274 features a 31mm Oystersteel case with an 18ct white gold fluted bezel and distinctive aubergine dial with applied Roman numeral hour markers. The date display at 3 o'clock sits beneath Rolex's characteristic Cyclops lens, while a sapphire crystal and Oystersteel Jubilee bracelet complete its elegant design. Water resistance is rated to 100 metres.

Powering the watch is the Rolex calibre 2236 automatic movement, featuring Rolex's Syloxi silicon hairspring and offering an approximately 55-hour power reserve. Presented in mint condition. Offered as a full set. Circa 2026. Covered by the balance of the Rolex manufacturer warranty.

The following guide explains the condition terms used throughout our pre-owned and vintage watch collection.

• New
  Brand-new and unworn, supplied by J. Farren Price as an authorised dealer with the applicable manufacturer warranty.
• New Old Stock (NOS)
  An unworn watch from an earlier production period. Minor storage or handling marks may be present.
• Mint
  An exceptional pre-owned example presenting in near-new condition, with no visible wear.
• Excellent
  A very well-preserved watch showing only light signs of careful use.
• Very Good
  A well-presented watch showing normal signs of use, including minor scratches or surface wear.
• Good
  A watch showing more noticeable signs of regular use and age, while remaining presentable.

Vintage watches
Condition is assessed in the context of the watch's age. Natural patina and period-appropriate ageing may be present and do not necessarily detract from its grade.

Condition grades relate to cosmetic presentation. Originality, replacement parts, service history and accessories are described separately where known. Please refer to the individual product description and photographs for further details.

For more in depth information about any of our timepieces, feel free to contact our team directly on (08) 8223 2787 or visit our boutique to view in person.