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Brand story

IWC Schaffhausen

Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered technical watch cases manufactured from advanced materials, such as titaniumaluminide and Ceratanium®. Preferring the principle of “form follows function” over decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life.

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The future of watchmaking

Since 1868

Discover our three watch families

Pilot’s | Portugieser | Portofino

IWC Pilot’s Watches

Conceived as navigation instruments for aviators, IWC Pilot’s Watches are the quintessential tool for modern-day explorers.

IWC unveiled the first Special Pilot’s Watch in 1936. The Big Pilot’s Watch followed 4 years later and was the ultimate deck watch. In 1948, the Schaffhausen watch manufacturer supplied the Mark 11 to British Royal Air Force, where it remained in service for almost 40 years. The cockpit-instrument look of these three iconic watches inspires the design of classic pilot’s watches to this day. The IWC Pilot’s Watch family is divided up into five distinct lines. The classic Pilot’s Watches are instantly recognizable thanks to their black-and-white dials and the triangular index at “12 o’clock”. The shimmering metallic dial on each Spitfire watch is reminiscent of the fuselage of their legendary namesake. Watches in the TOP GUN collection feature a classic dial and a black ceramic case with push-buttons and a crown made from titanium, while the TOP GUN Miramar line sports authentic military-style design cues. The “Antoine de Saint Exupéry” and “Le Petit Prince” special editions pay tribute to the life and work of the French author and pilot.

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IWC Portugieser

With a design that is as crisp as it is timelessly modern, the IWC Portugieser has turned into an icon of watchmaking.

In the late 1930s, two Portuguese businessmen ordered wristwatches with the precision of marine chronometers from the International Watch Co. The first “large wristwatch” with a pocket watch calibre was very much ahead of its time. In 1993, this model celebrated its comeback, and was now known as the Portugieser. The Portugieser line established the trend towards the larger wristwatches so popular in the watch industry today, and due to its complex watchmaking technology is an icon in the world of haute horlogerie. Watch connoisseurs appreciate the imposing size of these timepieces as well as the clearly organized dial with its characteristic railway-track-style chapter ring and Arabic numerals. The Portugieser line has always been defined by IWC-manufactured movements and sophisticated complications. The minute repeater, rattrapante or split-seconds hand and in-house movements with a 7- or 8-day power reserve certainly impressed upon their respective debuts. The most exclusive and complicated mechanical watch ever made by IWC is the Portugieser Sidérale Scafusia. This model marks the most outstanding moment so far in the history of the Portugieser family.

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IWC Portofino

Blending timeless elegance with a touch of glamour, the IWC Portofino reflects the sophisticated lifestyle of the Mediterranean.

In 1984, IWC unveiled the simple “pocket-watch-style wristwatch”, which was inspired by the Lépine pocket watch and went by the name “Portofino” and became one of the Schaffhausen-based manufacturer’s most successful models. The former fishing village of Portofino has for decades been the embodiment of the relaxed lifestyle in southern Europe and the carefree Mediterranean mentality. The classically elegant Portofino is a perfect reflection of this way of life. The watch family famed for its refined simplicity now includes sophisticated timepieces with ingeniously designed complications and in-house movements and features models with an 8-day power reserve, large date display or monopusher. With their classic dials, Roman numerals and feuille hands, Portofino watches are an expression of understatement and good taste. The 37-millimetre watches make the Portofino line from IWC Schaffhausen equally attractive to women and men who prefer a slightly smaller and more luxurious timepiece. Diamond­set models combine understated design with a touch of luxury.

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Benefit from a 6-year extension to the standard 2-year international limited warranty

Register now and become a member of My IWC and benefit from a 6-year extension to our standard 2-year International Limited Warranty. As a member, you will also receive useful tips on how to care for your watch, and always be the first to get important news from IWC Schaffhausen.

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IWC Manufakturzentrum – traditional craftsmanship with state-of-the-art manufacturing methods & technologies

IWC’s new manufacturing centre brings together the production of movement components, in-house calibres and cases in one place. The entire process from the raw material to the finished in-house movement progresses in a logical order on a single floor. The assembly for IWC’s calibre families is organised into dedicated lines, just as Florentine Ariosto Jones had dreamed it.

The manufacturing centre incorporates many elements for a responsible production: solar panels, groundwater sources to draw water for heating and cooling, reduction of energy consumption using automatic lighting control coupled with LED lights, reusing waste heat from the equipment, and Swiss hydroelectric power generated with zero CO2 emissions.

Experience the new pilot’s watch chronograph 41

With its cockpit instrument-inspired design, the Pilot’s Watch Chronograph is celebrated for its powerful durability and extreme versatility. The new model features a compact 41mm stainless steel case and ingeniously simple quick-change strap system. With limitless everyday applications, it is truly the standard in its class. This is how a sports watch is meant to be made.

The Pilot’s Watch Chronograph 41 is ready to adapt to any surrounding and function. With a choice of calfskin and rubber straps in a variety of colors, and a stainless steel metal bracelet, it creates unparalleled versatility in any environment.

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The next chapter of the iconic big pilot’s watch

The true essence of aviator watches, The Big Pilot’s Watch began as a functional tool watch and has since developed into a cultural icon. The new Big Pilot’s Watch 43 features an ergonomic 43mm stainless steel case and an ingeniously simple quick-change system for a variety of strap options. Bold design with total comfort and ready for adventures on air, land and sea.

The Big Pilot’s Watch 43 features the newly developed EasX-Change System, allowing the watch to adapt to any style, activity or environment. Quickly and easily change straps with no additional tools. Choose from calfskin, rubber, or stainless steel for a truly customizable feel and your own iconic look.

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