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Brand story

CARTIER

A reference in the world of luxury, Cartier, whose name is synonymous with open-mindedness and curiosity, stands out with its creations and reveals beauty wherever it may lie. Jewellery, high jewellery, watchmaking and fragrances, leather goods and accessories: Cartier’s creations symbolize the convergence between exceptional craftsmanship and a timeless signature.

Today, Cartier is part of the Richemont Group and has a worldwide presence through its network of flagships and boutiques, authorized retail partners, and online.

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Discover our watch families

Tank | Panthère De Cartier | Santos De Cartier | Ballon Bleu De Cartier | Pasha

Tank

In 1917, Louis Cartier took inspiration from the purity of the lines of the Tank watch to create a new watch shape.

In 1917, Louis Cartier took inspiration from the purity of the lines of the Tank watch to create a new watch shape. The two parallel brancards are an established signature of the Tank watch. The secret lies in the balance between the lines and shapes, the volume and harmony that emanate from the design and lend the Tank its remarkable elegance.

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Panthère De Cartier

For a watch company firmly rooted in a nation many miles from the nearest coastline, OMEGA’s passion for the ocean is boundless.

First created in the 1980s, the Panthère watch is the ultimate jewellery watch. Instantly recognisable, the Panthère watch takes its name from the bracelet which exudes lusty sensuality and the fluidity of its links which coil seductively around the wrist. An iconic style that layers elegance upon elegance: the dainty square case with rounded corners, the refined visible rivets and the dial displaying all of Cartier’s watchmaking codes.

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Santos De Cartier

In 1904, Louis Cartier granted the aviator Alberto Santos-Dumont's wish: to be able to tell the time while flying, without having to let go of the controls to check his pocket watch.

In 1904, Louis Cartier granted the aviator Alberto Santos-Dumont’s wish: to be able to tell the time while flying, without having to let go of the controls to check his pocket watch. Cartier broke ground by imagining a square watch in a world dominated by round ones, whose screws, traditionally hidden in watchmaking, are made visible on the bezel. Rounded edges, symmetrical bevels and curving horns that converge towards the bracelet. Original precision allows Cartier to rework the proportions of the Santos watch according to the times.

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Ballon Bleu De Cartier

Created in 2007 from a new vision of roundness, the Ballon Bleu case is domed on both the front and back. Its emblematic crown cap, which is incorporated into the case, makes it instantly recognisable.

Created in 2007 from a new vision of roundness, the Ballon Bleu case is domed on both the front and back. Its emblematic crown cap, which is incorporated into the case, makes it instantly recognisable. With this watch, Cartier pays homage to the great tradition of watchmaking and brings a new twist to its codes by transforming the “rail-track”, introducing the blue bubble, and adding the optical illusion of the domed sapphire crystal.

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Pasha

With its distinctive codes and extraordinary design, the Pasha de Cartier collection is for those who dare to pave new creative paths.

With its distinctive codes and extraordinary design, the Pasha de Cartier collection is for those who dare to pave new creative paths. The new designs are true to the original 1980s models but with a more refined silhouette. Amplified by originality and uniquely powerful, it is a classic from the Maison’s archives, reimagined.

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