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Brand story

Panerai

Founded in Florence in 1860, Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark.

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Discover our four watch families

Luminor | Submersible | Luminor Due | Radiomir

Luminor

Luminor, the essence of Panerai, is a symbol of Italian design and Swiss Watch-Making. Recognizable, solid and iconic, Luminor features the patented crown-protecting device.

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Submersible

Submersible, the sea spirit of Panerai, adventurous explorer natural playground. Bold design, high-tech materials, strong water resistance, with unidirectional rotating bezel.

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Luminor Due

Luminor Due stands out as the most versatile collection of Panerai. Slimmer, lighter, and sleeker, Luminor Due case complements Panerai emblematic design.

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Radiomir

Vintage appeal, refined details and classic elegance. A faithful homage to where it all began. Radiomir takes its name from the patented luminescent material.

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