March 21 – 26, 2019
Messe Basel, Switzerland
Baselworld announced many new concepts and measures for the 2019 edition.
The Internet has completely transformed the market. High-end watchmaking is all about creating emotion. People used to experience this emotion at bricks-and-mortar stores. Today, such emotions reach the whole world via digital channels within seconds. Today’s customers have different needs and expectations. The future will be a combination of tradition and sophisticated digital communication. Baselworld 2019 is a perfect platform from which to launch a new, revolutionary, state-of-the-art chronograph.